Data and Trends in Hospitality & Tourism

Increase in Demand for Direct Bookings

Guests are increasingly preferring direct bookings through hotel websites, avoiding high fees from intermediary platforms and gaining more value.


Reduce commission fees and improve customer relationships.
Increase bookings through direct channels.
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Technology and Automation

The use of digital platforms improves the management of bookings and prices, increasing operational efficiency and reducing errors.

  • Use automation for more efficient management.
  • Real-time price optimisation to increase revenue.
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Improving the Guest Experience

Personalising offers and services helps create an unforgettable experience for guests and increase their loyalty. Using data analytics and technology helps deliver experiences tailored to individual needs.


Invest in improving the environment and services.
Use technology to personalise services.
Improve communication and support for guests.
Offer personalised offers and promotions.

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